The new branch was completed in 1910 by the architect Johannes Kronfuß in the neo-baroque style and with its sculptural elements it artfully takes up the style of the neighbouring buildings – for example the baroque Martinskirche.
Under the National Socialist regime, the department store had to close and the Tietz family was forced to sell their company. After the end of the war the company was refounded and reopened under the name “Hertie”. This was to commemorate the founder of the HERrmann TIEtz department store chain. The Bamberg branch also opened its doors again in 1951 and is still in operation today – now under the name Karstadt.